Witamy w CitiVila

Witamy w CitiVila,

Oferujemy Państwu dwa dwu-pokojowe mieszkania o wysokim standardzie, w pełni umeblowane lub częściowo umeblowane. Oba mieszkania maja w pełni odnowione i nowoczesne łazienki i kuchnie, mieszkania są ogrzewane centralnie i oplata za ogrzewanie jest wliczona w czynsz.

 Istnieje u nas możliwość wynajęcia garażu lub parkowania na ogrodzonym i zamkniętym terenie znajdującym się obok budynku. Mieszkańcy maja możliwość wypoczynku we wspaniałym ogrodzie, który wynajmujący z duma pielęgnują.

CitiVila jest oazą ciszy i spokoju znajdującą się w bardzo bliskiej odległości do miejskiej komunikacji oraz do jednego z największych Polskich centrum handlowych pod nazwa „Silesia City Center”. To połączenie wielkomiejskiej wygody z małomiejskim klimatem oraz z nieomal wiejskim pięknem natury, stanowi główne walory CitiVila mieszkań i decyduje o wysokiej atrakcyjności naszej oferty.

Zapewnienie możliwości mieszkania w srodowsku gdzie natura harmonizuje z wielkomiejskim otoczeniem jest głównym celem właścicieli mieszkań znajdujących się w budynku CitiVila.

Prosimy o kontakt w celu odwiedzenia naszej posiadłości.

Właściciele i zarządcy CitiVila.  

CitiVila Marketing Plan

 Even though my small rental property business requires rather unique approach to marketing I am sure that I can use the recommended “4 Ps” marketing mix.

View from the 1st floor apartment

I am offering rather unique products and I will not fully complete the interiors of the apartment units until I find the suitable renters. The units will be offered for residential rental as well as for commercial rental. The final decision to rent will be based not only the rent itself by also on the length of the tenant’s commitment and the tenant’s expectations regarding the use of the unit. For example: the two first level units can be turned into offices and the upper two units can be rented as fully furnished apartments. The garden apartments with the lowest rent may be used by students who are looking for small and comfortable but also efficient housing.

View from the garden apartment bedroom

The product that I am offering is adaptable to the needs of the prospective tenants and each type of future rental agreement has its own benefits and its own challenges.


 
The wide range of rental opportunities exist and the rents types are not regulated by any zoning rules, the marketing of the units has to reflect that rental flexibility.

The building location is the main advantage of the units. As described in the business plan, the house is located close to the town center and it is surrounded by quiet neighborhood and by several parks.

Silesia Park is the largest urban park in Upper Silesia

The rents will be priced based on the nearby competition and they will differ with the length of the contract and with the type of additional services that the tenant’s expects. For example: if the tenant requests the use of the adjoining driveway for parking during the day, that additional service will increase the rent. If the tenant requests the use of one of the existing detached garages, the rent will included additional fee for the garage. If the tenant is looking for little gardening, the garden plots will be provided but also at additional fee.

Silesia Park is located within a walking distance from citivila 

The promotion of the CitiVila Apartments will be not typical. Since the owners will be occupying some of the units, the tenants will be very carefully selected. The first round of advertising (including detailed description of each unit) will address friends and people who the owners know.

Then we will turn to the real estate agencies. We will use direct advertising (internet, newspaper ads) only if two prior types of promotion fail. From the number of nearby units already occupied by residential renters and by small offices (most popular are: medical services, accounting and legal offices) I expect that renting out “CitiVila” apartments will not be very difficult. The challenge will be rather with management services and with help regarding the day-to-day up-keeping of the units after they are rented. Challenge that I may not be fully ready to undertake yet.

CitiVila Business Plan

Business Name: „CitiVila”, address: Katowice – Dab , Poland, Contact Information: email: jczarniecka@gmail.com   Web site: http://citivila.blogspot.com/

Business Property Location Description

The rental property business called “CitiVila” is located in a multifamily house situated in prime location of Katowice, Poland. Katowice is the largest city and the administrative center for metropolitan area with population of over 5 million. The city of about 400,000 is surrounded by 14 adjacent cities operating under one municipal administrative body called “Upper Silesia Metropolis”. The loan granted for remodeling and upgrading the building and the individual rental units is a very safe investment. With apartment rent prices ranging from $300 to $1000 per month, the subject property can easily generate a net monthly net profit sufficient to repay the construction loan. 

City of Katowice Market Square

Business Property Services Provided

The rental property will provide three types of rental units and it will satisfy rental needs for variety of target groups.  There total living area is about 3,200 square feet. There are 5 apartments that varied in size and located on 3 levels. There are two one-bedroom garden apartments (500 sq feet each), two two-bedroom apartments (800 sq feet each) and one three-bedroom apartment (1,100 sq feet). The real estate property has three detached car garages with water and electricity access that are available for the additional rental fee.

Business Property Target Market

The target market consists of four distinct customer segments. The largest segment is area students. There are 20 four-year colleges and universities in Katowice and additional 7 colleges within 50 miles from Katowice. The second segment consists of various income level short-term and long-term temporary employees that are often transferred to Upper Silesia Metropolis by different Polish and European companies which pursued EU long term and short term projects that require additional specialized labor. The third segment consists of newly developed Polish middle class that is looking for comfortable living arrangements before moving on to privately owned houses or condominiums. The fourth segment is senior citizens who receive reasonable high monthly pension and who are looking for partially furnished apartment unit located in safe neighborhood with easy access to public transportation, shopping and medical care facilities.

Business Property Management

The property management will be provided by the property owners with seasonal hired help. The property owners will always take care of the rental business accounting issues, administrative issues, marketing and advertising. There is also possibility for live-in on-site manager who will occupy one of the building units and overlook the property operational needs, managerial needs, maintenance and overall up-keeping.

The Financial Request

The property is paid in full and it is in fairly operational state. There are no debts against the property. I am requesting a loan for the term of 10 years. The loan funds will be used mostly for renovation and for improvement of all seven units that will be rented out after constructions are complete. The initial time estimate for the constructions is 6 months. There are also home inspection fees, licensing fees, real estate agent fees and legal fees.

The Repayment Proposal

The business owners are asking for the loan repayment extension until the unit remodeling is completed and they are willing to start repaying the loan by making equal monthly payments over the term of the loan or to make other repayment arrangements more suitable to the bank.

Why our business will succeed?

The large profit margin ensures the business great financial opportunity to expend and to succeed. The annual income was calculated based on the current rental fees charged for comparable units within the radius of 0-3 miles to the subject property. The rental income is estimated as follow:

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